Shout Out Louds gave Blue Ice a literal physical format: a record project involving a disc made from frozen water. The idea connects the song’s title with an object whose short lifespan becomes part of its appeal.
This was an art-and-promotion experiment
The release described in the original account was deliberately limited. A mould and water made the listener’s preparation part of the object’s life, connecting the title Blue Ice with something that would change as it warmed. This is a different kind of value from a durable record intended for repeated use. The project can be appreciated as packaging, promotion and material experimentation without assigning an undefined percentage to the sound quality or treating it as a general replacement for vinyl.
Material changes the listening experience
A conventional record is designed for repeated playback; an ice disc changes as it warms. The film is therefore more useful as a piece of music design than as a recommendation to put water or ice on a turntable. The official song video offers a separate way to hear the music.
Explore more: instruments made from ice; percussion on Lake Baikal.
Videos: Shout Out Louds - Blue Ice The Ice Record Project (published by tedmalmros); Shout Out Louds - Blue Ice (Official Video) (published by tedmalmros).
A release package became part of the artwork
The original account describes a small run of boxes containing a record-shaped mould and water, linking the physical object directly to the song’s title. That packaging made preparation and temporary playback part of the idea. It was not simply a conventional record pressed in an unusual colour, but a promotional experiment in the relationship between material and music.
The song and the object can be appreciated separately
Blue Ice was presented as a single from Optica, while the ice-disc film focused on the physical format. The official music video lets listeners hear the song separately from the fragile disc experiment. The original account claimed thirty percent of the sound quality of a conventional record, but did not define how that percentage was measured. It cannot support a meaningful audio comparison.
Sources, photography and further reading
Original feature and image attributions:
- Foxcrawl
- Really Cool Music: Creative Norwegian Musician Creates Ice Instruments
- The Coolest Music in the World: Listen to Siberian Ice Drummers Use Frozen Lake Baikal as an Incredible Musical Instrument
- Why Your Brain Loves Music?
- You Will Not Believe How These Russians Get This Car Out Of A Frozen Lake
- Guy with no hands plays bass and drums - Watch the amazing video
- Collapse Video Of A Glacier The Size Of A City | You’re Going To Find This Hard To Believe!
- instruments made from ice
- percussion on Lake Baikal
- Shout Out Louds - Blue Ice The Ice Record Project
- Shout Out Louds - Blue Ice (Official Video)
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