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We Ride: The People and Culture of Snowboarding

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We Ride explores snowboarding through its people, archival footage and changing culture. The documentary connects the sport’s development with the personalities and ideas that helped shape it.

Snowboarders overlooking mountains with one board raised overhead
Snowboarders overlooking mountains with one board raised overhead Credit: BURN / Grain Media; directors Orlando von Einsiedel and Jon Drever.

Interviews give the archive a voice

Contributors include figures such as Todd Richards, Terje Haakonsen, Jake Burton, Tom Sims and Craig Kelly through the film’s interviews and archival material. Their presence makes the history more than a sequence of equipment changes.

A documentary still makes editorial choices

A documentary’s order matters. Placing an interview beside older footage can connect a person’s recollection with the equipment, style and surroundings of another period. It can also leave the viewer wondering whose experience has not yet entered the story. We Ride offers a route into those questions through a named cast and an identifiable production team. BURN and Grain Media’s film, directed by Orlando von Einsiedel and Jon Drever, is an introduction to snowboarding’s culture, with enough individual voices to encourage further exploration beyond a simple list of sporting milestones.

Explore more: a later freestyle milestone; Xavier de Le Rue’s more personal mountain film.

Video: burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie) (published by BURN).

The full contributor list spans several perspectives

Gigi Rüf and Ståle Sandbech also appear in the original list, alongside Todd Richards, Terje Haakonsen, Jake Burton, Tom Sims and Craig Kelly. Together, these contributors bring several generations of snowboarding into the film. Interviews and archival appearances are distinct ways of contributing to the film, so the list should not imply that every person was interviewed for the production at the same time.

The production credits complete the history lesson

BURN produced the film, Grain Media filmed and edited it, and Orlando von Einsiedel and Jon Drever directed. Those roles explain who assembled the historical material and shaped the story. They are especially useful for a documentary that connects sporting development with a wider culture rather than simply showing the latest performances.

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